Following the experience, Kinza says: “Overall, it was an inspiring and unforgettable month and fuelled my desire to do more in the world of PR and travel media. My time at FINN was invaluable — the team were extremely welcoming, which allowed me to seamlessly fit into the role. I walk away certain that the travel media industry is where I want to build a career. I highly recommend gaining insight into the industry with FINN Partners to get a varied taste of the travel industry.”

Key takeaways

PR & Media fundamentals

• Worked on press releases and pitches for clients like Washington DC ahead of the USA’s 250th anniversary, and Iceland’s Blue Lagoon.
• Gained clarity on the difference between press releases and pitches, their appropriate use and how to make them impactful.

Client relations

• Attended training sessions led by team members, including FINN’s managing partner, Amy Skelding, on maintaining strong client communications.
• Understood the importance of frequent and strategic communication to exceed client expectations.

Skills Development

• Strengthened organisational and multitasking abilities, especially in managing daily tasks alongside event planning.

Kinza’s highlights were:

• Helping the team facilitate the Intrepid x SXSW event on the future of DEI in corporations. The feedback from both attendees and FINN's client, Intrepid Travel, was extremely positive; “it was a great way to commence the internship,” she says.
• Networking within the travel media industry and getting to know everyone at FINN Partners.
• Coordinating and hosting an event for the Washington DC tourism board.

Upon completion of their placements, the TMA Step Up interns will also receive six months of mentoring from an experienced industry professional, as well as a ticket to the coveted Travel Media Awards at the Pan Pacific London hotel on 13 October. Follow the TMA Step Up interns' journeys on Instagram and LinkedIn.