The Travel Media Awards is proud to announce the Italian National Tourist Board as the 2021 headline sponsor.

Flavio Zappacosta, manager for the UK and Ireland at the Italian National Tourist Board, says: “We’re delighted to be headline sponsor for the Travel Media Awards 2021. The event is such an important appointment for all UK travel media and we really wanted to be part of it — especially in these difficult times, as we aim to be as close as possible to the travel media, working together to restart travel and tourism to our country.”

Giles Harper, co-founder of the Travel Media Awards and managing director of Travega, said, “We’re delighted to welcome the Italian National Tourist Board as headline partner to the 2021 Travel Media Awards, and look forward to increasing awareness of Italy and its many unique attractions among the UK travel media.

The Italian National Tourist Board is promoting many new attractions and ideas, including the newly reopened Mausoleum of Augustus in Rome; Procida island, named as Italy’s Capital of Culture for 2022; Cortina d’Ampezzo in the Dolomites, which will host the Winter Olympics in 2026 together with Milan. There’s also Le Vie di Dante, an award-winning itinerary from Florence to Ravenna, recounting the steps the poet walked in his exile from Tuscany to Emilia-Romagna. Other key points of interest are new sides to familiar destinations, such as artisan shops in Florence or food markets in Rome. Spa towns and outdoor activities such as wild swimming and trekking are also in the mix, as well as solo holidays, family breaks and more.

The Travel Media Awards are judged by some of the UK’s most influential travel figures from a wide cross section of the industry, alongside travel editors and writers; unique to the Travel Media Awards is its commitment that 25% of all judges are new to the awards, and that no one judges the same category year on year. The awards are currently open for entries and will be accepting submissions until 7 May 2021.