Debbie Flynn, Managing Partner, The Brighter Group
This year’s Travel Media Awards includes a category for Sustainable Travel. What are you looking for from writers?
More and more, we’re seeing an increase in the number of features looking at how to travel sustainably, including those with a focus on UK getaways and those highlighting rail travel in Europe, which is fantastic. What’s also interesting to see, though, is writers highlighting how holidaymakers can continue to travel overseas to mid- and long-haul destinations while keeping sustainability at the fore. Countries all around the world rely heavily on tourism, and it’s important that Brits continue to support those communities built on tourism, albeit in a more sustainable way. It could be highlighting major strides that destinations and hotels groups are making, or focusing on smaller initiatives at a local level — all of this helps to educate consumers to make more sustainably-conscious travel decisions.
Which of last year’s winners stood out for you, and why?
Hilary Bradt was the deserved winner of the Special Contribution Award. The Bradt Travel Guides have been a firm favourite in our family for decades, having often been the first to cover emerging destinations that have since grown in popularity. Plus, they’ve always championed sustainable travel.
Why should people enter these Awards?
The coronavirus pandemic has had a huge impact on the travel industry this year, and everyone involved in our sector has been affected. While times are difficult, it’s important to look ahead to when the travel industry will bounce back. Travel writers are playing a vital role in inspiring holidaymakers to book once the time is right, and we need to recognise the great travel journalism that’s continuing throughout this time. At the Awards in October, looking back on what will have been a tough year will be a special occasion and I encourage all travel writers to submit their great work, especially in 2020.